21 STRAY | KEEP IT BASIC

Inspired by street dogs. Living with what you need, adapting to what comes and finding your own way.

21 STRAY | OUTDOOR EXPERIENCE

Made for real expierience & long days outside.

And here we are. We also do Coaching, Documentation and Photography.

21 STRAY | STREET DOG MINDSET

Inspired by street dogs and how they are dealing with life. How they handle their situations. No owners, no shortcuts, no unnecessary rules

And here we are. We also do Coaching, Documentation and Photography.

21 STRAY | LIVE WITH BORDERS AND PURPOSE

OUR LIVE WITH BORDERS AND PURPOSE HOODIE IS A REMINDER ON WHAT REALLY MATTERS IN LIFE. THAT'S IT.

OUR BOOKS

Friedolin – A Story About Courage, Freedom and Being Yourself
NOT JUST A CHILDREN’S BOOK. — A BOOK ABOUT REALITY.

For children. | For adults. | For conversations that matter.

STREETDOG MINDSET POSTER

GET YOUR STREETDOG MINDSET AT HOME AND GO STRAY

STUFF TO STRAY

STRAY | GET YOUR STREETDOG MINDSET

WE TEACH A MINDSET,

TO BRING DOGS & HUMANS TOGETHER

GET YOUR COACHING

STRAY

STRAY is a movement with no excuses, no shortcuts and a lot of purpose.


Built for people who are done performing

and ready to step out of conditioning.


We are a crew, but we don't loose ourselves.

Street dogs show us how.

They don’t ask for permission.

They take responsibility for their existence.


We traveled to meet them.

To document them.

To learn from them.


And we bring their truth back into our world —

as clothing,

as books,

as living stories.

and as coaches.


Not as a symbol.

But as a reminder:


to take responsibility

to stand for yourself

to become what you are.

Learn how to show your teeth, with the purpose of standing your ground.